Strategic Brand Consistency:

In collaboration with United Business Networks (UBN), a multifaceted services agency, I spearheaded the design and development of an SEO-optimized landing page that reflects their diverse offerings while maintaining brand consistency across the board.

Understanding Complexity:

UBN's extensive portfolio spanning event management, government services, job consultancy, training, and more posed a unique challenge: how to present up to 100 services in a clear and user-friendly manner without overwhelming the audience.

Strategic Grouping and Categorization:

To address this challenge, I adopted a strategic approach by grouping and categorizing UBN's services based on their industry relevance and functional synergy. This approach not only streamlined navigation but also facilitated intuitive exploration for users, enhancing overall user experience.

SEO-Centric Design:

Understanding the significance of search engine optimization (SEO) in driving organic traffic, I ensured that every aspect of the landing page, from content structure to meta tags, was optimized to maximize visibility and rankings across search engine results pages (SERPs).

Maintaining Brand Integrity:

Throughout the design process, I remained committed to upholding UBN's brand identity and values, infusing elements of professionalism, reliability, and innovation into every aspect of the landing page while ensuring visual coherence and consistency.

Impact and Results:

The SEO-optimized landing page not only served as a digital gateway to UBN's diverse array of services but also contributed to increased online visibility, improved user engagement, and enhanced brand recognition in the competitive marketplace.

Continuous Improvement:

As with any dynamic digital project, I continue to collaborate with UBN to monitor performance metrics, gather user feedback, and iterate on the design iteratively to ensure ongoing optimization and alignment with evolving business objectives.

Key Takeaway:

The UBN multi-services landing page project exemplifies my strategic approach to digital design, where thoughtful categorization, SEO optimization, and brand consistency converge to create a seamless user experience and drive measurable business impact.